The #GotMilkweed campaign was a bold, action-driven initiative by the David Suzuki Foundation to rally public support for monarch butterfly conservation. Launched in 2014, it encouraged people—especially urban residents—to plant milkweed, the essential host plant for monarch caterpillars.
The campaign made it easy to get involved by offering milkweed plants for purchase and providing resources on how to create butterfly-friendly habitats. The response was overwhelming, with tens of thousands of milkweed plants distributed, helping to restore critical habitat for monarchs in cities and beyond.
#GotMilkweed helped sparked a nationwide movement, laying the groundwork for future pollinator-focused initiatives like the Butterflyway Project.
